What data is in scope?
A pilot uses first-party behaviour from the product: events, saved or unfinished items, and CRM or billing where those records are already part of serving that account. The connection is narrow and agreed before setup. It is limited to what the one use case needs.
Will a message use context from outside the product?
No. Not external profiles, not bought data, and not inferred facts about a person’s life outside the product. The fact in the draft has to be something they did in the product.
Who reviews a draft?
A person does. In the prototype, someone chooses the context, works through a brief, angles, and a draft, then edits it and sends it with the mail system you already use. The pilot keeps that review. Unattended sending is not on offer.
Do we need a paid tier?
No. Upgrade is one use case, and only when a paid offer already exists and you have approved it. A product with no paid tier can still run a pilot on reactivation, activation, or saved work. The Domodex experiment is that kind of brief: there is no paid tier, and the measure is meaningful engagement.
How do consent and opt-out work?
Messages go to people you already have a basis to contact, and each message needs a working opt-out. The pilot minimises data to the agreed use case. It does not add a tracking programme of its own. This site does not claim GDPR compliance or any certification. The legal basis for contact stays with you to confirm.
Is Domodex a case study?
No. Domodex is an internal experiment, and the first place this is being tried. It is not a customer, not a testimonial, and not evidence of results.
What is not built?
Scheduling, automated experiments, automated holdouts, and a multi-tenant self-serve product are not built. This website has no login and no dashboard. The working piece is the reviewed path from a chosen context to a draft sent through existing mail.
How is the work priced?
There is a setup, then a monthly service to run and tune the pilot. Product, data connection, use case, review, and the action to measure are agreed before work starts. Prices are not published.
How would you tell if it did anything?
The pilot agrees an action in the product before it starts, such as opening the saved item. Where volume permits, a holdout group receives no message, so the action can be compared. There is no promised lift.
Can I send an enquiry from this page?
No. The fit questions run in the browser and are not sent. A verified enquiry address has not been connected. There is no form, and nothing here can take your email address.